Executing Service Excellence

 

Excelling in services will be the breaking point between success and failure. With services becoming the hot priority for all types of companies today, do we know what it takes to excel in service delivery, whether it is before, during or after sales?

Dr “Parsu” Parasuraman, the second most quoted guru in Kotler's Marketing Management, will lead the one-day seminar. The power-packed one-day session, titled "Executing Service Excellence for Breakthrough Results" will address the issues related to formulating service excellence strategy, measurements, execution for breakthrough results, combining the best of Servqual and Gaps techniques from its inventor and the latest in BSC-SFO (Balanced Scorecard-Strategy Focused Organisation) framework as perfected by Kaplan and Norton to execute the service excellence strategy meticulously. Essentially this workshop is guaranteed to pave the way for breakthrough results for companies.

The Servqual and Gaps inventor Parsu will speak for half day followed by a major session by an expert on BSC who has the methodology and processes of Kaplan and Norton's Balanced Scorecard Collaborative, on executing the strategy for better profitability. There will be three other speakers to share the experience they have on using the models for delivering excellence and on using technology to speed up implementation. The proliferation of high-tech gadgets and technology-based service systems is adding to the complexity of serving customers effectively. In this seminar, Dr Parasuraman will offer important managerial insights for dealing effectively with the challenges of delivering superior service and achieving marketing excellence...   CEOs, Presidents, VPs, GMs, Service Heads, HR heads, Marketing executives and Brand managers from all types of industries like banking, manufacturing, automobiles, mutual funds, telecom, tourism and hospitality, travel, airlines, etc would benefit from this intensive one day programme. It is also an ideal opportunity to invite and train your key customers and clients on service excellence and they will thank you forever.

Dr. Parsu Parasuraman is an active consultant and his tools have been used by many of the Fortune 1000 companies and other IT majors. He was chosen as one of the top 30 marketing gurus in the world by UK's Chartered Institute of Marketing.

HOW TO REGISTER? To register, please send your name, designation, organization, address, Tel, fax and email ID by email to parsu@brandbaron.com and send payments by DD or Cheque favouring INNOVATIVE MEDIA by courier to: Brandbaron Marketing Pvt Ltd, No 15, 4th Floor, 19th Main Road, 6th Block, Koramangala, Bangalore   Pin -  560095  Chennai, Deepika, Mobile No: 09840632979,  Fax No 044 24915275 New Delhi , Sheema, Tel No : 011 41832288 Mumbai, Pallavi, 022 28760057 Bangalore, Shruthi, 080 41461714 DELEGATE FEES: Rs. 11000/- for the full day of the seminar, materials, refreshments, lunch and interaction with the speakers and delegates.

If you register and pay before 15th December , you pay Rs 9000/- Only For bulk bookings and CII Discounts contact parsu@brandbaron.com